Creating marketing innovation abroad : the value of marketing professionals in foreign MNC subsidiaries
Year of publication: |
2023
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Authors: | Kaiser, Ulrich ; Sofka, Wolfgang ; Grimpe, Christoph |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 112.2023, p. 145-159
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Subject: | Strategic human capital | Marketing professionals | Salary premiums | Host country innovativeness | Multinationales Unternehmen | Transnational corporation | Ausländische Tochtergesellschaft | Foreign subsidiary | Innovation | Humankapital | Human capital |
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