Creative strategies of Super Bowl commercials 2001-2009: an analysis of message strategies
Year of publication: |
2011
|
---|---|
Authors: | Kim, Kihan ; Cheong, Yunjae |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 13.2011, 1, p. 2-17
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | sports advertising | commercials | mega-sporting events | messaging strategies |
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