Creativity, cognition and the market
Year of publication: |
2008
|
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Authors: | Christensen, Bo T. |
Published in: |
Strategic market creation : a new perspective on marketing and innovation management. - Chichester [u.a.] : Wiley, ISBN 978-0-470-72509-2. - 2008, p. 48-70
|
Subject: | Marketing | Kreativität | Creativity | Kognition | Cognition |
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