Credibility of digital influencers on YouTube and Instagram
Year of publication: |
2021
|
---|---|
Authors: | Djafarova, Elmira ; Matson, Natasha |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 15.2021, 2, p. 131-148
|
Subject: | micro-celebrity | Instagram | YouTube | credibility | trustworthiness | beauty | Social Web | Social web | Glaubwürdigkeit | Credibility | Virales Marketing | Viral marketing | Influencer |
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