Crisis communication : managing stakeholder relationships

Introducing crisis communication as a field of practice -- Situating crisis communication within the fields of public relations and management -- The stakeholder relationship management perspective on crisis communication -- The importance of managing complex and changing organizational environments -- From friends to frenemies - mapping an organization's stakeholders -- Playing the blame game to classify crisis types -- Defining crisis capacity in a modern environment -- Building crisis capacity from the inside out -- The leadership challenge for organizations in crisis -- The missing link of stakeholder attitudes to understand crisis communication -- Issue-related attitudes influencing stakeholder reactions to crises -- Organization-related attitudes influencing stakeholder reactions to crises -- The realities of crisis response in multi-platform, multi-actor environments -- One size seldom fits all : a taxonomy of crisis response tactics -- Comparing theories of crisis response -- Strategically planning crisis response messages -- Agenda setting - the intersection of multi-actor environments and media engagement during crises -- Learning their lessons? Crisis outcomes and crisis-driven organizational change -- Measuring behavioral outcomes to crises.