Crisis marketing: a comparison across economic scenarios
Year of publication: |
2001
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Authors: | Ang, Swee Hoon |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 11643389. - Vol. 10.2001, 3, p. 263-284
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