Criteria for Success in New Product Development for Consumer Goods: A Comparative Study
Year of publication: |
1990
|
---|---|
Authors: | Howley, Michael |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 24.1990, 4, p. 55-60
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing | Marketing strategy | Alcoholic drinks industry | New product development | Market research |
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