CRM in a Web 2.0 world : using corporate blogs for campaign management
Year of publication: |
2011
|
---|---|
Authors: | Ahuja, Vandana ; Medury, Yajulu |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 13.2011/12, 1, p. 11-24
|
Subject: | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Öffentlichkeitsarbeit | Public relations |
-
Groundswell : winning in a world transformed by social technologies
Li, Charlene, (2008)
-
Walden, Justin, (2015)
-
Walanchalee Wattanacharoensil, (2015)
- More ...
-
Alavi, Shirin, (2012)
-
Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling
Ahuja, Vandana, (2011)
-
Digital marketing optimization
Jain, Neha, (2015)
- More ...