CRM: the customer's view
Year of publication: |
2004
|
---|---|
Authors: | Barnes, James G. |
Published in: |
Managing customer relationships : a strategic framework. - Hoboken, New Jersey : John Wiley & Sons, ISBN 0-471-48590-X. - 2004, p. 51-56
|
Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
-
Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio, (2015)
-
Relationship marketing and customer loyalty : evidence from the Ghanaian luxury hotel industry
Narteh, Bedman, (2013)
-
Elsharnouby, Tamer, (2013)
- More ...
-
The costs of employee share ownership schemes
Richardson, Ray, (1991)
-
Teamwork in relationship marketing
Dunne, Peter A., (2003)
-
Measuring the equity in customer relationships
Barnes, James G., (2000)
- More ...