Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights
Year of publication: |
2009
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Authors: | Bezawada, Ram ; Balachander, S. ; Kannan, P.K. ; Shankar, Venkatesh |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 73.2009, 3, p. 99-117
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