Cross‐cultural consumer decisions: consideration sets – a marketing universal?
Year of publication: |
2001
|
---|---|
Authors: | LeBlanc, Ronald P. ; Herndon, Neil C. |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 19.2001, 7, p. 500-506
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | National cultures | Marketing strategy |
-
A Convenience‐oriented Approach to Country Segmentation
Luqmani, Mushtaq, (1994)
-
Ethical issues across cultures: managing the differing perspectives of China and the USA
Pitta, Dennis A., (1999)
-
Exploring the dynamics of customer value in cross‐cultural business relationships
Blocker, Christopher P., (2007)
- More ...
-
Retail Influence on Evoked Set Formation and Final Choice of Shopping Goods
LeBlanc, Ronald P., (1994)
-
INSIGHTS INTO ORGANIZATIONAL BUYING
LeBlanc, Ronald P., (1987)
-
Retail Influence on Evoked Set Formation and Final Choice of Shopping Goods
LeBlanc, Ronald P., (1994)
- More ...