Cross‐cultural studies on the information content of service advertising
Year of publication: |
2001
|
---|---|
Authors: | Tai, Susan H.C. ; Chan, Ricky Y.K. |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 15.2001, 7, p. 547-564
|
Publisher: |
MCB UP Ltd |
Subject: | Cross‐cultural management | Information | Service | Advertising |
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