Cross-national differences in big data analytics adoption in the retail industry
Mayada Abd El-Aziz Youssef, Riyad Eid, Gomaa Agag
Year of publication: |
2022
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Authors: | Youssef, Mayada Abd el-Aziz ; Eid, Riyad ; Agag, Gomaa |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-13
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Subject: | Big data analytics | Cross-national differences | Diffusion of innovations model | Retail industry | Technology adoption | Big Data | Big data | Einzelhandel | Retail trade | Innovationsdiffusion | Innovation diffusion | Data Mining | Data mining |
Saved in:
Online Resource