Cross-national segmentation : an application to the NAFTA airline passenger market
Year of publication: |
2009
|
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Authors: | Bruning, Edward R. ; Hu, Michael Y. ; Hao, Wei Andrew |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 43.2009, 11/12, p. 1498-1522
|
Subject: | USMCA-Staaten | USMCA countries | Fluggesellschaft | Airline | Marktsegmentierung | Market segmentation | Passagierluftverkehr | Air passenger transport | Freihandelsabkommen | Free trade agreement | Luftverkehr | Air transport |
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