Cross-national variation in consumers' retail channel selection in a multichannel environment : evidence from Asia-Pacific countries
Year of publication: |
May 2018
|
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Authors: | Lu, Qiang ; Pattnaik, Chinmay ; Xiao, Junji ; Voola, Ranjit |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 86.2018, p. 321-332
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Subject: | Online retail | Multichannel retail | Cross cultural marketing | Emerging markets | Asia pacific region | Asiatisch-pazifischer Raum | Asia-Pacific region | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
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