Cross-validation of segments of credit card holders
Year of publication: |
2012
|
---|---|
Authors: | Martins, Maria Cristina M. S. G. ; Cardoso, Margarida G. M. S. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 6, p. 629-636
|
Subject: | Kreditkarte | Credit card | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Portugal |
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