Crowd intelligence : analyzing online product reviews for preference measurement
Year of publication: |
2016
|
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Authors: | Xiao, Shengsheng ; Wei, Chih-Ping ; Dong, Ming |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 53.2016, 2, p. 169-182
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Subject: | Preference analysis and measurement | Aggregate consumer preferences | Crowd intelligence | Online product reviews | User generated content | Kano model | Social Web | Social web | Präferenztheorie | Theory of preferences | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Messung | Measurement |
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