Crowdsourcing in the production of video advertising : the emerging roles of crowdsourcing platforms
Year of publication: |
2014
|
---|---|
Authors: | Roth, Yannig ; Kimani, Rosemary |
Published in: |
International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography. - Cheltenham [u.a.] : Elgar, ISBN 1-78347-533-1. - 2014, p. 177-199
|
Subject: | Crowdsourcing | Filmproduktion | Film production | Werbung | Advertising | Produktentwicklung | New product development | 2006-2012 |
-
Gokhale, Jayendra S., (2017)
-
The wisdom of crowds in the movie industry : toward new solutions to reduce uncertainties
Escoffier, Nadine, (2015)
-
Using "crowd-wisdom strategy" to co-create market value : proof-of-concept from the movie industry
Escoffier, Nadine, (2014)
- More ...
-
Crowdsourcing in the Production of Video Advertising : The Emerging Roles of Crowdsourcing Platforms
Roth, Yannig, (2013)
-
Chua, Roy Y. J., (2015)
-
The effects of task instructions in crowdsourcing innovative ideas
Gillier, Thomas, (2018)
- More ...