CSR, relationship quality, loyalty and psychological connection in sports
Year of publication: |
2016
|
---|---|
Authors: | Nyadzayo, Munyaradzi W. ; Leckie, Civilai ; McDonald, Heath |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 34.2016, 6, p. 883-898
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Relationship quality | Trust | Commitment | Corporate social responsibility | Customer loyalty | Psychological continuum model |
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