CSR : to communicate or not to communicate - that's the question!
Wolfgang Mayerhofer
Year of publication: |
2010
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Authors: | Mayerhofer, Wolfgang |
Published in: |
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl, ISSN 1436-798X, ZDB-ID 14731976. - Vol. 56.2010, 3, p. 58-59
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