Cues adopted by consumers in examining corporate website favorability : an empirical study of financial institutions in the UK and Russia
Year of publication: |
2019
|
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Authors: | Ageeva, Elena ; Melewar, T. C. ; Foroudi, Pantea ; Dennis, Charles |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 98.2019, p. 15-32
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Subject: | Corporate website favorability (CWF) | Corporate image | Corporate reputation | Website | Firmenimage | Russland | Russia | Konsumentenverhalten | Consumer behaviour |
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