Cultivate customer loyalty in national culture : a meta-analysis of electronic banking customer loyalty
Year of publication: |
2022
|
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Authors: | Zhang, Liming ; Yi, Yuxin ; Zhou, Guichuan |
Published in: |
Cross cultural & strategic management. - Bingley : Emerald Group Publishing Limited, ISSN 2059-5808, ZDB-ID 2847179-9. - Vol. 29.2022, 3, p. 698-728
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Subject: | Customer loyalty | E-banking | Meta-analysis | Moderation | National culture | Meta-Analyse | Beziehungsmarketing | Relationship marketing | Electronic Banking | Electronic banking | Nationalkultur | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction | Privatkundengeschäft | Personal banking | Kulturelle Identität | Cultural identity |
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