Cultivate the high-volume consumer
Stephen M. Barker and John F. Trost
Year of publication: |
1973
|
---|---|
Authors: | Barker, Stephen M. ; Trost, John F. |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 51.1973, 2, p. 118-122
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Subject: | Verbraucher | Vereinigte Staaten |
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