Cultivating group-oriented travel behaviour to major events : assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destination
Year of publication: |
2015
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Authors: | Carlson, Jamie ; Rosenberger, Philip J. ; Rahman, Mohammad M. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 9/10, p. 1065-1089
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Subject: | customer experience | customer-perceived value | enduring envolvement | major events | tourism marketing | group-travel behaviour | attitude towards the host destination | Urlaubsverhalten | Holiday behaviour | Event-Marketing | Event marketing | Tourismusmarketing | Tourism marketing | Sportveranstaltung | Sport event | Konsumentenverhalten | Consumer behaviour | Tourismus | Tourism |
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