Cultural dissonance
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – During a time of economic uncertainty does the demand for luxury or high quality goods dry up? Do the well off, the rich, and even the super rich begin to tighten their belts along with everyone else? Do luxury retailers need to trade down in order to keep their products affordable? Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.
Year of publication: |
2012
|
---|---|
Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 29.2012, 1, p. 9-11
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Culture | Retail | Recession | Luxury | High net worth (HNW) | Marketing strategy | Consumer behaviour |
Saved in:
Online Resource
Saved in favorites
Similar items by subject
-
Transforming luxury : global luxury brand executives' perceptions during COVID
Loranger, David, (2023)
-
Do they shop to stand out or fit in? : The luxury fashion purchase intentions of young adults
Eastman, Jacqueline Kilsheimer, (2018)
-
Forms of inconspicuous consumption : what drives inconspicuous luxury consumption in China?
Wu, Zhiyan, (2017)
- More ...