Cultural resonance of global brands in Brazilian social movements
Year of publication: |
2017
|
---|---|
Authors: | Suarez, Maribel ; Belk, Russell W. |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 34.2017, 4, p. 480-497
|
Subject: | Marketing | Emerging markets | Brazil | Culture | Consumer behaviour | Brands | Brasilien | Konsumentenverhalten | Markenführung | Brand management | Internationales Marketing | International marketing | Schwellenländer | Emerging economies | Kulturelle Identität | Cultural identity | Soziale Bewegung | Social movement | Markenimage | Brand image |
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