Cultural values and effective executional techniques in advertising: A cross-country and product category study of urban young adults in Asia
Year of publication: |
2007
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Authors: | Fam, Kim-Shyan ; Grohs, Reinhard |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 24.2007, 5, p. 519-538
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