Culture and consumer behaviour : an anthropological perspective
Year of publication: |
1990
|
---|---|
Authors: | McCracken, Grant David |
Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 83018-5. - Vol. 32.1990, 1, p. 3-11
|
Subject: | Konsumentenverhalten | Consumer behaviour | Anthropologie | Anthropology |
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