Culture and marketing communications on the web : a cross-cultural analysis
Year of publication: |
2010
|
---|---|
Authors: | Yalcin, Serkan ; Singh, Nitish ; Apil, Ali Riza ; Sayfullin, Salavat ; Staub, Karin |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 19.2010, 2/3, p. 93-113
|
Subject: | Marketingmanagement | Marketing management | Nationalkultur | National culture | Website | USA | United States | Westeuropa | Western Europe | Russland | Russia | Türkei | Turkey |
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