Culture-laden imports : international market entry and cultural taboos
Year of publication: |
2016
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Authors: | Brice, William David ; Chu, Edward ; Jones, Wayne |
Published in: |
International journal of management and economics. - Warsaw : De Gruyter Poland, ISSN 2543-5361, ZDB-ID 2824518-0. - Vol. 50.2016, 1, p. 49-62
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Subject: | international marketing | market acceptance | consumer ethnocentrism | cultural taboos | Internationales Marketing | International marketing | Nationalkultur | National culture | Internationaler Markteintritt | International market entry | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1515/ijme-2016-0011 [DOI] |
Classification: | F29 - International Factor Movements and International Business. Other ; M16 - International Business Administration ; M31 - Marketing ; Z10 - Cultural Economics. General ; Z13 - Social Norms and Social Capital |
Source: | ECONIS - Online Catalogue of the ZBW |
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