Currency substitution and price endings : right digit effect
Year of publication: |
2017
|
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Authors: | Jaber, Mazen ; Jaber, Kylie |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 30.2017, 4, p. 238-255
|
Subject: | International pricing | currency substitution | right digit effect | pricing policy | Preismanagement | Pricing strategy | USA | United States | Währungssubstitution | Currency substitution | Theorie | Theory |
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