Current challenges in building brand engagement
guest ed.: Richard C. Leventhal
| Year of publication: |
2014
|
|---|---|
| Other Persons: | Leventhal, Richard C. (contributor) |
| Publisher: |
Bradford : Emerald |
| Extent: | 74 S. graph. Darst. |
|---|---|
| Series: | The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014,1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 7 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010358278