Customer Betrayal and Retaliation : When Your Best Customers Become Your Worst Enemies
Year of publication: |
2014
|
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Authors: | Gregoire, Yany ; Fisher, Robert |
Publisher: |
[S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Marketingtheorie | Marketing theory |
Extent: | 1 Online-Ressource (15 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of the Academy of Marketing Science June 2008, Volume 36, Issue 2, pp 247-261 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 1, 2007 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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