Customer Capitalism
Year of publication: |
2003
|
---|---|
Authors: | Churchill, Daniel W. |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 20.2003, 4, p. 381-385
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing | Strategy | Customer relationships |
Saved in:
Online Resource
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