Customer-centric strategies in place marketing : an analysis of places' identities and perceived images
Year of publication: |
2013
|
---|---|
Authors: | Guido, Gianluigi ; Peluso, Alessandro M. ; Prete, M. Irene ; Amatulli, Cesare ; Pino, Giovanni |
Published in: |
Customer-centric marketing strategies : tools for building organizational performance. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-2524-4. - 2013, p. 435-452
|
Subject: | Beziehungsmarketing | Relationship marketing | Tourismusmarketing | Tourism marketing | Italien | Italy |
-
Rather, Raouf Ahmad, (2022)
-
Lv, Linxiang, (2022)
-
Lin, Feng, (2023)
- More ...
-
Guido, Gianluigi, (2016)
-
Guido, Gianluigi, (2020)
-
Product touch in the real and digital world : how do consumers react?
Pino, Giovanni, (2020)
- More ...