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Use big data to leverage customer need diversity for radical innovation
Dean, Tereza, (2023)
'Uberization' of Customer Needs With Data Analytics : How Marketing Strategy 'Lifts' Products Innovation?
Nadeem, Mohammed, (2019)
Customer involvement in big data analytics and its impact on B2B innovation
Zhang, Haisu, (2020)
Beyond the low cost business : rethinking the business model
Valls Giménez, Josep Francesc, (2013)