Customer churn prediction in the online gambling industry : the beneficial effect of ensemble learning
Year of publication: |
2013
|
---|---|
Authors: | Coussement, Kristof ; De Bock, Koen W. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 9, p. 1629-1636
|
Subject: | Computerspieleindustrie | Video game industry | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Kundenbindung | Customer retention |
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