Customer cocreation experience in online communities : antecedents and outcomes
Year of publication: |
2022
|
---|---|
Authors: | Nohutlu, Zeynep Didem ; Englis, Basil G. ; Groen, Aard J. ; Constantinides, Efthymios |
Published in: |
European journal of innovation management. - Bingley : Emerald, ISSN 1758-7115, ZDB-ID 2028189-4. - Vol. 25.2022, 2, p. 630-659
|
Subject: | Cocreation | Collaborative innovation | Customer experience | Digital marketing | Innovation management | Online communities | Social Web | Social web | Innovationsmanagement | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Produktentwicklung | New product development | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Innovation |
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