Customer defection: a study of the student market in Ireland
Year of publication: |
1996
|
---|---|
Authors: | Colgate, Mark ; Stewart, Kate ; Kinsella, Ray |
Published in: |
International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 14.1996, 3, p. 23-29
|
Publisher: |
MCB UP Ltd |
Subject: | Economics | Retention | Students | Surveys | Universities |
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