Customer empowerment in the digital age
Year of publication: |
March 2016
|
---|---|
Authors: | Acar, Oguz Ali ; Puntoni, Stefano |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 56.2016, 1, p. 4-8
|
Subject: | Markenführung | Brand management | Kundenintegration | Customer integration |
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