Customer engagement behavior : interacting with companies and brands on Facebook
Year of publication: |
2013
|
---|---|
Authors: | Bitter, Sofie ; Grabner-Kräuter, Sonja |
Published in: |
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]. - Wiesbaden : Springer Gabler, ISBN 978-3-658-02364-5. - 2013, p. 3-17
|
Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Europa | Europe |
-
Thomas, Robert, (2018)
-
Cowan, Kirsten, (2024)
-
Measuring the Impact of Online Media on Consumers, Businesses and Society
Starosta, Kejo, (2022)
- More ...
-
Trust in online social networks : a multifaceted perspective
Grabner-Kräuter, Sonja, (2015)
-
Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie, (2014)
-
Consequences of customer engagement behavior : when negative Facebook posts have positive effects
Bitter, Sofie, (2016)
- More ...