Customer engagement conceptualization and conceptual relationships
Year of publication: |
2019
|
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Authors: | Bolton, Ruth N. |
Published in: |
Handbook of research on customer engagement. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78811-489-9. - 2019, p. 114-125
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
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