Customer experience design: a case study in the cultural sector
Year of publication: |
2017
|
---|---|
Authors: | Ponsignon, Frederic ; Durrieu, Francois ; Bouzdine-Chameeva, Tatiana |
Published in: |
Journal of Service Management. - Emerald Publishing Limited, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 28.2017, 4, p. 763-787
|
Publisher: |
Emerald Publishing Limited |
Subject: | Customer journey | Customer experience | Cultural sector | Experience design | Intended experience | Realized experience |
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