Customer heterogeneity in the development of e-loyalty
Year of publication: |
2015
|
---|---|
Authors: | Chocarro, Raquel ; Cortiñas, Monica ; Villanueva, Maria Luisa |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 9.2015, 3, p. 190-213
|
Subject: | Channel management | Buyer behaviour | Eservice quality | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Lieferantenmanagement | Supplier relationship management | Produktqualität | Product quality |
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