Customer loyalty programs: are they fair to consumers?
Year of publication: |
2006
|
---|---|
Authors: | Lacey, Russell ; Sneath, Julie Z. |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 23.2006, 7, p. 458-464
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Loyalty schemes | Equity theory | Exchange | Customer relations |
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