Customer orientation, relationship quality, and relational benefits to the firm
Year of publication: |
2007
|
---|---|
Authors: | Macintosh, Gerrard |
Published in: |
Journal of Services Marketing. - Emerald Group Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 21.2007, 3, p. 150-159
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer orientation | Customer loyalty | Customer relations |
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