Customer Perception of Brand LIC : An Empirical Investigation
Year of publication: |
2011
|
---|---|
Authors: | Shukla, Timira |
Publisher: |
[2011]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Indien | India | Wahrnehmung | Perception | Markenführung | Brand management | Markenimage | Brand image |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Brand Management, Vol. VIII, No. 1, pp. 48-59, March 2011 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 20, 2011 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
-
They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav, (2015)
-
Consumer perception on basic spice : a comparative study between branded & open spice
Roy, Mihir Kumar, (2016)
-
Understanding of consumers' perception toward select FMCG products
Siriguppi, Dwarakanath, (2022)
- More ...
-
Customer perception of brand LIC : an emprical investigation
Shukla, Timira, (2011)
-
Factors Affecting ‘Internet Marketing’ Campaigns with Reference to Viral and Permission Marketing
Shukla, Timira, (2014)
-
Rethinking human resource : making of parental policy in India
Anita Singh, (2016)
- More ...