Customer perception of brand LIC : an emprical investigation
Year of publication: |
2011
|
---|---|
Authors: | Shukla, Timira |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 8.2011, 1, p. 48-59
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Wahrnehmung | Perception |
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