CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SUCCESS FACTORS: AN EXPLORATORY STUDY
Year of publication: |
2015-02-16
|
---|---|
Authors: | ALAMGIR, Mohammed ; SHAMSUDDOHA, Mohammad |
Publisher: |
Association of Educational and Cultural Cooperation Suceava from Stefan cel Mare Universit |
Subject: | Customer relationship management | Customer knowledge | Social rapport | CRM success | Telecom |
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