Customer relationship management in the aging society : how companies could apply retention strategies to attract 50plus consumers
Year of publication: |
2011
|
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Authors: | Jeschke, Kurt |
Published in: |
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport. - Bad Honnef : K. H. Bock, ISBN 978-3-86796-050-2. - 2011, p. 41-56
|
Subject: | Bevölkerungsentwicklung | Demographic development | Alternde Bevölkerung | Aging population | Zielgruppe | Target group | Ältere Menschen | Elderly people | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
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